This is a temporary redirect that redirects to a new URL without passing the SEO power. helpful when content is going back to the original page.
302 Redirects (Temporary)
This is a temporary redirect that redirects to a new URL without passing the SEO power. helpful when content is going back to the original page.
303 Redirect
Used mainly after form submissions or POST requests.It tells the browser to load a different page using GET, preventing resubmission if the user refreshes.
304 Redirects
A response status code indicating that the requested web page has not changed since the last visit. It saves bandwidth and speeds up loading by using the cached version.
404 Broken Page
The message of error when a page is not found on a server. Without fixing it, it has a negative impact on user experience and SEO.
5XX Server Errors
Server-side errors that report the inability of the site to fulfil a request. Usually due to server overload or misplacement.
A
A/B Testing
It is used to improve conversions and user experience.
ABM (Account-Based Marketing)
The approach that promotes marketing towards particular high value accounts. It aligns marketing and sales to get improved ROI.
AEO (Answer Engine Optimization)
Maximize content to respond explicitly to the user queries on the search engines and voice assistants, enhancing exposure during zero-Click searches.
Ahrefs
Ahrefs is an efficient search engine optimization tool that assists in analyzing links gained, following the positions of the key words, and competitors research to increase the search performance of the web site.
AXO (Automated Experience Optimization)
Automatically make users experience more personal and enhance engagement and conversions with the help of AI-driven tools.
B
B2B (Business-to-Business)
Business to business commercial transactions such as a school selling a software company.
B2C (Business-to-Consumer)
Offering products or services straight to individual customers for example e-commerce websites.
Backlink
A web link is a link on another site to your site, which is useful in boosting the SEO as it sounds credible and authoritative.
Baidu
Leading search engine in China.
Bing
Microsoft’s search engine, second largest after Google.
Blog
A Website Blog or an informative page of a web site that is updated on a regular basis. Blogs can be employed in the creation of traffic and improvement of SEO.
Brand
A unique identity representing a business’s values, products, and image. It differentiates you from competitors.
Brand Awareness
The measure of how well consumers recognize and remember your brand, which helps improve sales growth.
Broken Link
A hyperlink that no longer works or leads to an error page. It can harm SEO and user experience.
Breadcrumbs
Navigation links showing users their path on a website. They improve usability and SEO.
Business Listing
An online profile of your business with contact details and services. Enhances local search engine traffic and presence.
Buffer
Makes scheduling, publishing and analytics of social media easier.
C
Call to Action (CTA)
Timely actions such as “Sign up”, “Buy now”, “Get started” or “Learn more” increase website and ad interaction and conversion.
Canva
Easy to create interesting graphics, social media posts and marketing images.
Click-Through Rate (CTR)
The number of individuals who are clicking on a link of the total who viewed it.Indicates ad or content effectiveness.
Classified Advertising
A form of online or print advertising listing products or services in categories. Often used by small businesses.
Competitor Analysis
Being aware of your competition in order to have a clue of what they are doing well so that you know where they have failed and It will help in knowing gaps and opportunities in the market.
Conversion Rate
The number of visitors who take a step they want, such as making a purchase or registering.
Customer Acquisition
The process of gaining new customers. Involves sales, marketing and onboarding efforts.
Customer Relationship Management (CRM)
The customer interaction and customer data management software or strategies. Increases client satisfaction and retention.
Customer Retention
Efforts to keep existing customers engaged and loyal. More cost-effective than acquiring new customers.
Canonical Tag
An HTML tag that informs the search engine about a given page, which is the primary one. Eliminates the problem of duplication.
D
Digital Marketing
Marketing products or services, via online means, such as search engines, social media, e-mail and websites. It assists companies in engaging more people, increasing the interest, and promoting sales.
Dofollow Link
A link that allows search engines to follow and pass SEO value to the target page.
Domain Authority
The score is predictive in relation to the ability of a site to rank high on search engines, the higher the DA, the higher the ranking potential.
Display Ads
Ads in the form of images or banners that are displayed in websites or applications as an advertisement to promote products and create brand awareness.
DuckDuckGo
Privacy-focused search engine that doesn’t track users.
E
E-Commerce
Purchases and Sales of goods and services across the Internet. The most popular channels are Amazon and Shopify.
Email Marketing
Interest promotional or informational messages to a specific group. Fosters relations and makes sales.
Engagement
User interaction with content such as likes, comments, shares, and clicks. Indicates audience interest.
F
Facebook Marketing
Advertising products or services on Facebook ads, posts and groups to target audiences.
G
GEM (Growth Engagement Marketing)
Establish long term relationships with customers by having interesting campaigns that lead to retention, referrals and community building.
GEO (Geographic Targeting Optimization)
Provide geo-targeted advertising opportunities and content to target audiences within specified areas and increase the local relevance and response rates.
Geotargeting
Delivering content or ads to users based on their geographic location. Improves ad relevance.
GMB Optimization
A free profile that improves local business visibility on Google Search and Maps.
Google
Most widely used search engine globally.
Google Ads Specialist
An expert who handles and streamlines paid advertising in Google Ads to achieve higher ROI.
Google AdSense
Monetize websites through ad placement
Google Analytics
A tool to monitor the traffic of a website, the behavior of users, and the performance. Helps enhance marketing techniques.
Google Data Studio (Looker Studio)
Creates visual marketing reports and dashboards.
Google Maps
Enhances local SEO and helps customers find your business.
Google Merchant Center
Uploads product data for Google Shopping campaigns.
Google Alerts
Monitors brand mentions, keywords, or competitors online.
Google Forms
Collects user feedback or conducts surveys.
Google Remarketing
Targeting users who previously visited your site with tailored ads. Increases conversion chances.
Google Tag Manager
A tool for managing and deploying marketing tags without changing code. Speeds up tracking setup.
Google Trends
Shows trending topics and seasonal search trends.
Google Search Console
A free tool to monitor website presence in Google Search. Shows indexing and search performance.
H
H Tag (Header Tag)
Headings (H1-H6) of the information that make it more search engine optimal.
Hyperlink
A clickable link element that delivers a user to another webpage. Critical towards navigation and search optimization.
Hreflang Tag
An HTML tag that tells search engines which language or region a page targets.
HTML
The code that structures web content. It’s the foundation of all websites.
Hootsuite
Organizes and coordinates social media content on various media.
HubSpot
Offers marketing automation, CRM and inbound marketing tools to nurture leads and customers.
I
Impression
Each time your content or ad is displayed to a user. Measures reach and visibility.
Indexing
When search engines add web pages to their search results. Essential for SEO visibility.
Influencer Marketing
Collaborating with influencers to promote your brand to their followers. Builds trust and reach.
Interactive Content
Interactive information that requires the interaction with a user like quiz or a poll. Boosts engagement.
K
Key Performance Indicator (KPI)
Measurable values showing how effectively goals are achieved. Guides marketing strategy.
Keyword Research
Finding the best search terms your audience uses. Crucial for SEO success.
Keyword Density
The ratio of repeat phrase appearance in content. Enhances optimization of search engines without key-stuffing.
L
Lead Generation
Attaining potential customers by use of marketing strategies. The initial phase of the sales funnel.
Long Tail Keyword
Specific, low-competition search phrases. Easier to rank and highly targeted.
Local SEO
Optimizing your online presence to win the local customers of search engines.
Landing Page Optimization
Making landing pages more helpful to boost conversions and interaction.
M
Mailchimp
Automates email marketing campaigns and tracks email performance.
Market Research
Collecting and analyzing data about target markets. Guides product and marketing decisions.
Meta Description
A short page summary shown in search results. Influences click-through rate.
Microsoft Advertising (Bing Ads)
Paid campaigns on Bing and Yahoo.
Mobile Marketing
Marketing strategies targeting users on mobile devices.
Mobile Page Optimisation
Enhancing usability and page speed of mobile users. Increases search engine and user experience.
Moz
Moz is a search engine optimization product that provides search engine optimization tools, such as the keyword search, site audit, and link-building.
Meta Title
The clickable headline is known as a meta title, which is displayed in search engines. It is a summary of the content of a webpage and assists in better visibility and click-through.
N
Niche Marketing
Having a limited portion of the market and providing differentiated products or messages to meet their needs and interests.
Negative Marketing
A strategy that highlights competitors’ flaws, weaknesses, or controversial points to make your own brand look better. It can grab attention quickly but carries the risk of backlash if not done carefully.
0
Organic Keywords
Keywords that bring unpaid traffic to your site. Important for SEO growth.
Organic Reach
The number of people who see your content without paid promotion.
Off Page SEO
External activities like backlinks to improve rankings.
On Page SEO
Maximising your site content, structure and HTML to achieve rankings.
Online Reputation Management (ORM)
Estimation and enhancements of what you think about your brand over the internet.
P
Page Views
The total number of times a page is viewed. Indicates traffic volume.
PageSpeed Insights
Analyzes website speed and provides optimization suggestions.
PPC (Pay-Per-Click)
An advertisement model where you pay per click of your ad.
Q
Quality Score
A Google Ads metric that measures ad relevance and quality. Affects ad costs and ranking.
R
Redirects
Techniques to send users from one URL to another. Used during site changes or migrations.
Referral Marketing
Promoting the current customers to recommend new customers. Establishes trust and reduces cost of acquisition.
ROI (Return on Investment)
Measures profit gained from marketing relative to its cost.
Robots.txt
A file containing instructions to the search engines on which pages to search or not to search.
Rich Snippets
Enhanced search results showing extra info like reviews or ratings.
S
SEMrush
SEMrush is a comprehensive SEO, and online marketing infrastructure that is used to monitor keywords, examine rivals, examine web pages as well as enhance search results.
Sitemap
A list of the pages in your site to assist the search engines to crawl the site.
Search Engine Optimisation (SEO)
Increasing the visibility of a web page in search engines to increase organic traffic.
Short Tail Keyword
Broad, high-competition keywords with high search volume.
Social Media Marketing
Publicity and interaction with customers through social media.
Schema Markup
Code that assists search engines to know more about what you have to say.
Search Engine Results Page (SERP)
The page which appears following a search query.
SSXO (Social Search Experience Optimization)
Blend social media and search strategies to enhance brand visibility where users actively discover and discuss content.
T
Trending
Topics currently popular on search or social media. Useful for timely marketing.
Technical SEO
To ensure that the site has better infrastructure as far as search engine indexing and crawling are concerned.
Target Audience
The particular group that will most likely purchase your product or service.
U
URL Optimize
Designing clean URLs with an optimized search engine and usability.
User Experience (UX)
User Experience (UX) deals with the contact and the impressions of the users with a product or a Web site. An excellent UX will ensure a good, satisfaction and ease of use by the user.
V
Viral Marketing
A strategy that encourages people to rapidly share content, helping a brand message spread quickly online.
Video Marketing
Promoting products or services using videos to boost engagement and conversions on digital platforms.
Value Proposition
A clear statement explaining the unique benefits a brand offers to convince customers to choose it.
Visitor Tracking
Tracking the activities of a site in order to know the traffic and enhance the marketing results.
Voice Search Optimization (VSO)
The voice search optimization (VSO) involves optimizing search engines by prioritizing voice recognition-friendly search features.
W
Website Analytics
Gathering and processing information related to the web site performance and user activity.
X
XML Sitemap
A file containing all the pages of a web site to provide a searchable resource to the search engines.
Y
YOLO (You Only Live Once)
Promotion of social media jargon that is commonly used to compel individuals to make snap judgments or impulse purchase.
Yandex
A leading Russian search engine that offers search, ads, and analytics services like Google.
YouTube Marketing
Advertisements or promoting products by use of YouTube video and advertisements and influencers to reach a larger audience.
The Sales and Marketing Funnel
Top of the Funnel (ToFu)
Awareness stage where you attract potential customers through educational content.
Middle of the Funnel (MoFu)
Consideration stage where you nurture leads and build trust with helpful resources.
Bottom of the Funnel (BoFu)
The decision stage that includes turning qualified leads into customers, is through the assistance of offers and demonstrations and customized sales content.
